Farrow & Ball has recently launched 9 new paint colors. Last time, I met up with Charlie Cosby, Farrow & Ball Head of Creative, it was for the launch of this beautiful wallpaper collection after Charlie’s rather exciting trip to Japan.
So this time, I asked Charlie a few questions about these 9 new colors and her 5 best tips to choose the best paint colour for your home.
What I love about her answers, is that you get the feeling of travelling around the British countryside. The way she describes how they found the names of the paints, the inspiration drawn from England’s landscape and landmarks is like walking around the countryside in Dorset, Somerset and Scotland. READ ON…
How often do Farrow & Ball introduce new colours?
For us the introduction of new colours is about our colour card as a whole. We only introduce new colours every two to three years as we believe we’ve done the hard work to offer our customers a thoughtfully created palette of 132 colours so whenever we introduce new colours, some of the existing shades are lovingly retired to our archive where they remain available to order.
However, the colour card does evolve and new colours find their place on the card. Our nine new additions have been created to mix seamlessly into the existing palette as interesting accents, enhancing current colour families and creating inspiration for new ones.
How long does it take to develop new colours?
The creation of new colours is a meticulous and timely process – from the initial research to launching the new colours can take over a year – ensuring that each new colour really earns its place on the colour card.
Can you explain the development process?
Our colour experts speak to our global colour consultants, showrooms and customers when developing new colours, to help them to identify the colours our customers would most like to see join the card. We also look at long term decorating trends to choose the right colours to add to our palette. We look to develop existing colour families with a lighter of darker new tone. For example, our versatile new grey, Worsted, now sits perfectly between the softer, Purbeck Stone and the stronger toned Mole’s Breath (one of my fav!)How do you decide on the name of each colour?
Our paint names are just as much a part of the colour as the colours themselves. We take inspiration from historic houses, where many of our colours were found, for example the fresh avocado colour that inspired Yeabridge Green was discovered in the kitchen of a Georgian farmhouse in Somerset, when the original gun cupboard was removed, and Inchyra Blue was first used at the classic Georgian Inchyra House to work with moody Scottish skies.We also look to the colours of nature – Cabbage White for example is named after the delicate wings of the butterfly with the same name, and Purbeck Stone is the same colour as the stone found on the Isles of Purbeck. Many of our colour names are weather-related, with Cromarty named after the Cromarty Firth estuary, a place of swirling mists mentioned daily in The Shipping Forecast, which is in itself part of the fabric of British coastal life.
We also use our names to honour interior designers, or people known and loved by Farrow & Ball. Drop Cloth, the colour of the indispensable painter’s dust sheet, is named in honour of all the decorators who work with Farrow & Ball paints every day, and Joa’s White is named for our International Colour Consultant.What are your favourite colours?
That’s such a difficult question as my favourite changes almost every week! However at the moment I’m really drawn one of our new colours Peignoir, a wonderfully soft shade that proves that pink doesn’t have to be ultra-feminine. Named after the floaty garment worn by ladies in the mid 20th century, Peignoir has a fantastically romantic feel which is tempered by a big dose of grey, making it very traditional while still being totally on trend. The colour is an obvious bedroom choice but it could work in any modern living area – I would love to use in a kitchen with cabinets painted in Worsted, another of our new colours.Which colours are Farrow and Ball best-sellers?
Whites and neutrals are always popular choices as people look to create a neutral backdrop for brighter accessories, soft furnishings and art. Whites and off whites like Pointing, All White and Wimborne White remain our most popular shades, but people are increasingly gravitating towards neutrals with a greyer base such as Strong White, Cornforth White and Purbeck Stone which have a more contemporary feel.
FIVE TIPS FOR CHOOSING THE BEST PAINT COLOR
- When choosing a new colour, start by thinking how light moves through your house and the effect it has at different times of the day. Also consider the period of your property and whether this also influences your choice. Think about the colours you are comfortable with – look at your clothes, your car, furniture and fabrics. Decide on a palette that feels right to you.
- When choosing a colour scheme for its key to choose a white that complements the other colours in order to create a really cohesive look. For example, Strong White has grey undertones which will complement greys like Pavilion Gray and stronger Railings. Similarly if you are using a warmer red-based neutral like Oxford Stone on walls, choose a sympathetic white like Dimity which contains the same red undertones.
- Try using a bold colour in a small dark room. We always long to create light and space in dark rooms, but by using a white to do this you create small, dark, dull Instead, embrace nature and use a strong colour like Inchyra Blue or Salon Drab to create a sense of drama.
- To create a sense of flow through your home, choose colours that have the same tonal weight. By doing this you’ll find you can use very different colours while still creating a harmonious feel – try Peignoir and Cromarty or Rectory Red and Stone Blue.
- Be inventive with bright splashes of colour in unexpected places – paint a bed head directly on to the wall or paint a fake dado rail to add interest to a room. Try painting a Babouche bed head onto a Manor House Gray wall.
What are your favourite colours? I’m loving the Peignoir and Drop Cloth. If you love Farrow & Ball, check out the Farrow & Ball Factory Tour on Decor8