These past few months, I have often wondered what I should write to tell you that I’m closing down the shop. The first months I really started thinking about it, were filled with a huge amount of sadness. Today I’m writing this a bit more peacefully.
Turning the page on something that I created from scratch and worked so hard at, was not easy but I’m over the grieving period now and frankly since dad’s death, grief has taken a whole new level.
I’m also a firm believer that for new doors to open, you need to close some and I have far too many things I want to do to fit everything in this life alone.
Why do I stop now after ten years?
The short answer is “I’m done with it”.
To put a positive spin on it, it has been a fantastic adventure but rarely has it been a walk in a park…more like sweat, tears and very long hours but when you’re driven by passion, it doesn’t really matter.
Cashflow issues, hackers, Bailiffs…you can read here on the Kelly Hoppen blog, what an “adventure” it has been up to 2012.
In 2013, we also had this major issue with this copycat and a few others …
Then Dad died…and yes there is definitively a life before dad and one after.
October was hugely painful for my family, November was horrific for Paris and the world and I just looked at my life and decided that was it. I was done coping with all of this…like a Eat Pray Love type of moment (I loved that movie didn’t you!?!) except that I can bugger off to Bali for a year because I have a family I love here.
I’ve always pride myself in being a fighter and never give up but I do feel today that I have done everything I could do to make BODIE and FOU the shop a success against all the odds.
We had over the past ten years, the most fantastic press coverage in numerous national and international magazines like ELLE Decoration UK, Norway, Sweden, US, Living Etc, Inside Out (Australia), House & Garden (UK & New-Zealand), Red, VT Wonen, Milk, Scotland on Sunday, Daily Mail, Marie-Claire Maison, Home Beautiful (UK and Australia), Anthology.
We won an Award for our first mail order catalogue, launched our first print collection to much acclaim, had an amazing creative collaboration with iconic Danish brand Vipp, orders coming from all over the world but I’m simply done running the shop and since I was the one to switch on the light, I’ll be the one switch it off too.
What will happen of the shop?
Having sold the e-commerce side, the shop will keep running under new management.
What will happen to BODIE and FOU and the Blog?
I will work on various projects under the BODIE and FOU brand and will of course, carry on curating the blog with more in-depth articles on all the things I’m passionate about: design, fashion and well-being.
What am I going to do?
I have a few things in the pipeline, new business ideas and a lot of skills to build on so I’m not too worried and I’ve never been someone sitting on her laurels for too long. However, the thing I want to do the most right now, is having a proper break so I can look after myself, my family and decide what I want to do next and go through Christmas which will be the first one without our dad and that alone, I’m sure, won’t be easy…
Last but not least, I also want to thank you all for your support over the past ten years, be it on the blog, Instagram or as customers from BODIE and FOU. I’ve always said our customers were really nice and I meant that. I think I can count on one hand, the number of customers who were really difficult over the course of ten years. You guys have been amazing and so giving.
We often received emails from customers out of the blue telling us how much they loved the brand and the collection and each of these emails really touched me deeply so thank you, thank you very very much for everything and for being part of this adventure with me for the past ten years.
“Sometimes when things are falling apart, they may actually be falling into place”