bodie and fou, family
comments 9

Moodboard for the catalogue

Given that mood boards are such a part of my life, our design agency has suggested we put one on the welcome page of our first mail order catalogue and the idea is that if we do more catalogues next year, the mood board will change each time to reflect the season and our new finds, passions etc…
I like the idea! Although when it came to do a mood board with a deadline, suddenly I had a creative block that lasted a couple of weeks. I just couldn’t come up with anything that I found satisfying until this morning…So here is the baby.
It is still work in progress but as it is for our welcome page, I really wanted some nice, simple and warm. A mood board that would make people feel happy and inspired. Christmas is such a frantic season for us and stressful for a lot of customers who worry they won’t get the right gifts in time that I thought it would be a nice feel for our welcome page….
I would love to hear what you think about it. Not just if it’s nice or not but how it makes you feel…Many thanks

Etant donne que les mood boards ont une grande place dans ma vie, notre agence de design a suggere d’en mettre un sur la page d’introduction de notre premier catalogue et l’idee est que si nous continuons a produire des catalogues l’annee prochaine, chaque mood board refletera les saisons mais aussi nos envies, nos nouvelles trouvailles et passions.
J’aime beaucoup l’idee! Par contre, quand il fallu creer un mood board avec une deadline, la le blocage total! Pendant 2 semaines, je n’arrivais pas a pondre un truc qui me satisfaisait jusqu’a ce matin….donc voici le bebe.
Il n’est pas encore tout a fait fini mais comme c’est pour notre page d’introduction, je voulais un truc simple, joli et chaleureux. Un collage heureux et inspirant. Noel est une periode tellement agitee pour nous et stressante pour nos clients qui s’inquietent de ne pas trouver les bons cadeaux de Noel a temps que je voulais commencer le catalogue par une image douce….
J’aimerais beaucoup avoir votre feedback….Pas juste si c’est beau ou pas mais qu’est ce vous ressentez en regardant ce petit montage…Merci beaucoup
Filed under: bodie and fou, family


Founder of Award-Winning Concept Store BODIE and FOU (now closed) & Photographer, UK's Top 10 Design blog, mum of one cool surfer, 23 years in London, now living by the beach in France, married to a kiwi.


  1. first of all it is very fresh… love the soft tones in it as well, the little blue from the cupboard and the little book with mums and daughters.
    I also love the little words , but then I speak English and French so I understand everything. And I guess if you don’t it gives you a great feeling because I think most of the people love that French ambiance and words..
    Bonne dimanche xx

  2. Les mots qui me viennent à l’esprit sont : calme, cocooning,sérénité mais ça ne reflète pas Noël pour moi….mais plutôt l’été !!!

  3. Assez d’accord sur le fait que ce moodboard reflète plutôt les beaux jours, mais il en ressort une atmosphère de quiétude, de bien être en famille, de sérénité que j’aime bcp…

  4. Je trouve ce moodboard tout plein de douceur et de sérénité… J’aime beaucoup!
    Par contre, je le trouve trop estival si vous recherchez quelque-chose qui soit lié à la saison.

  5. I love the serenity of the white and the overall feel for me is very summery and reminiscient of vacation time with family. The chosen images give a very personal and homely atmosphere and show a style of interior decoration that you want to emulate in your own home. Well done. xx

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